Career journey

About me

Thirteen years into the design world, I've built my practice on a simple belief: put humans at the centre and simplify complexity through innovative solutions that elevate daily life and society.

As a design leader, I focus on three key areas: setting future-forward vision, nurturing design team culture, and empowering collaboration across business and technology boundaries. My goal is always to create win-win situations—for companies and the customers they serve.

Recognised expertise

Product & Service Design
Product & Service Design
Designing for Scale
Design Strategy & Holistic Design
Design Strategy & Holistic Design
Data & Intelligent Interfaces
Data & Intelligent Interfaces

My Expertises & Toolkits

UX/UI Leadership

Product Design Strategy

Cross-Functional Coordination

Service Design

UX Research & Insights

Research Ops

Strategic Vision Development

Resource Management

Team Mentorship

Work experience

Lead Product Designer

Chambers & Partners

Jun 2023 - Jul 2025

London, UK

  • Spearheaded UX across multiple B2B SaaS products serving 43K+ users and 21K+ law firms globally, leading a team of designers while building scalable design systems and data-driven frameworks that tracked user impact, optimised workflows, and informed product design decisions to accelerate delivery and improve efficiency across teams.

  • Led the extension of the Data & Analyse product line and enhanced features used by 7K active users, streamlining research, data collection, and content workflows by integrating LLMs to analyse sentiment, apply labelling functions, and generate structured metadata for real-time visualised reporting and actionable insights.

  • Optimised onboarding for new customers and the renewal flow for existing customers, boosting retention from 40% to 60% and driving 20% annual revenue growth.

Lead Product Designer

Chambers & Partners

Jun 2023 - Jul 2025

London, UK

  • Spearheaded UX across multiple B2B SaaS products serving 43K+ users and 21K+ law firms globally, leading a team of designers while building scalable design systems and data-driven frameworks that tracked user impact, optimised workflows, and informed product design decisions to accelerate delivery and improve efficiency across teams.

  • Led the extension of the Data & Analyse product line and enhanced features used by 7K active users, streamlining research, data collection, and content workflows by integrating LLMs to analyse sentiment, apply labelling functions, and generate structured metadata for real-time visualised reporting and actionable insights.

  • Optimised onboarding for new customers and the renewal flow for existing customers, boosting retention from 40% to 60% and driving 20% annual revenue growth.

Lead Product Designer

Chambers & Partners

Jun 2023 - Jul 2025

London, UK

  • Spearheaded UX across multiple B2B SaaS products serving 43K+ users and 21K+ law firms globally, leading a team of designers while building scalable design systems and data-driven frameworks that tracked user impact, optimised workflows, and informed product design decisions to accelerate delivery and improve efficiency across teams.

  • Led the extension of the Data & Analyse product line and enhanced features used by 7K active users, streamlining research, data collection, and content workflows by integrating LLMs to analyse sentiment, apply labelling functions, and generate structured metadata for real-time visualised reporting and actionable insights.

  • Optimised onboarding for new customers and the renewal flow for existing customers, boosting retention from 40% to 60% and driving 20% annual revenue growth.

Senior Product Designer

Tractable

May 2021 - July 2022

London, UK

  • Led a new horizontal insight initiative to expand the company’s product offering for global insurance customers, fostering trust and adoption of machine learning decisions.

  • Enhanced explainable visual AI assessment for vehicle loss adjustment and home damage claims by revamping feedback and human-in-the-loop systems, increasing user agreement rates from 50% to 75% within two quarters.

  • Designed modular interaction patterns and configurable workflows that accelerated new customer onboarding and improved front-end and design team efficiency, enabling faster product adoption.

Senior Product Designer

Tractable

May 2021 - July 2022

London, UK

  • Led a new horizontal insight initiative to expand the company’s product offering for global insurance customers, fostering trust and adoption of machine learning decisions.

  • Enhanced explainable visual AI assessment for vehicle loss adjustment and home damage claims by revamping feedback and human-in-the-loop systems, increasing user agreement rates from 50% to 75% within two quarters.

  • Designed modular interaction patterns and configurable workflows that accelerated new customer onboarding and improved front-end and design team efficiency, enabling faster product adoption.

Senior Product Designer

Tractable

May 2021 - July 2022

London, UK

  • Led a new horizontal insight initiative to expand the company’s product offering for global insurance customers, fostering trust and adoption of machine learning decisions.

  • Enhanced explainable visual AI assessment for vehicle loss adjustment and home damage claims by revamping feedback and human-in-the-loop systems, increasing user agreement rates from 50% to 75% within two quarters.

  • Designed modular interaction patterns and configurable workflows that accelerated new customer onboarding and improved front-end and design team efficiency, enabling faster product adoption.

Design & Research Mentor

Design Lab

Nov 2022 - Nov 2023

Remote Worldwide

  • Mentored emerging and mid-career designers, with 60%+ advancing to senior or strategic roles through personalised guidance and leadership development.

  • Developed tailored growth pathways aligned with individual strengths and career ambitions, fostering design excellence through research methodologies and strategic thinking.

Design & Research Mentor

Design Lab

Nov 2022 - Nov 2023

Remote Worldwide

  • Mentored emerging and mid-career designers, with 60%+ advancing to senior or strategic roles through personalised guidance and leadership development.

  • Developed tailored growth pathways aligned with individual strengths and career ambitions, fostering design excellence through research methodologies and strategic thinking.

Design & Research Mentor

Design Lab

Nov 2022 - Nov 2023

Remote Worldwide

  • Mentored emerging and mid-career designers, with 60%+ advancing to senior or strategic roles through personalised guidance and leadership development.

  • Developed tailored growth pathways aligned with individual strengths and career ambitions, fostering design excellence through research methodologies and strategic thinking.

Senior UX Product Designer

Dentsu International

Aug 2020 - May 2021

London, UK

  • Unified fragmented enterprise user-management tools into cohesive workflows and onboarding experiences across Dentsu advertising management platform.

  • Defined personas and information architecture to scale the design system and role-based access control (RBAC), enabling engineers to structure enterprise permissions around real user workflows and creating a clear four-level permission settings interface.

Senior UX Product Designer

Dentsu International

Aug 2020 - May 2021

London, UK

  • Unified fragmented enterprise user-management tools into cohesive workflows and onboarding experiences across Dentsu advertising management platform.

  • Defined personas and information architecture to scale the design system and role-based access control (RBAC), enabling engineers to structure enterprise permissions around real user workflows and creating a clear four-level permission settings interface.

Senior UX Product Designer

Dentsu International

Aug 2020 - May 2021

London, UK

  • Unified fragmented enterprise user-management tools into cohesive workflows and onboarding experiences across Dentsu advertising management platform.

  • Defined personas and information architecture to scale the design system and role-based access control (RBAC), enabling engineers to structure enterprise permissions around real user workflows and creating a clear four-level permission settings interface.

Senior UX Designer

Havas. ekino London

Aug 2019 - Aug 2020

London, UK

  • Shaped future-state digital services through journey mapping and rapid prototyping, securing stakeholder alignment for new customer experiences.

  • Built integrated digital services, improving accessibility and operational efficiency to reduce existing offline support inquiry load and increase customer satisfaction.

Senior UX Designer

Havas. ekino London

Aug 2019 - Aug 2020

London, UK

  • Shaped future-state digital services through journey mapping and rapid prototyping, securing stakeholder alignment for new customer experiences.

  • Built integrated digital services, improving accessibility and operational efficiency to reduce existing offline support inquiry load and increase customer satisfaction.

Senior UX Designer

Havas. ekino London

Aug 2019 - Aug 2020

London, UK

  • Shaped future-state digital services through journey mapping and rapid prototyping, securing stakeholder alignment for new customer experiences.

  • Built integrated digital services, improving accessibility and operational efficiency to reduce existing offline support inquiry load and increase customer satisfaction.

UX Designer

Huddle

Dec 2017 - Aug 2019

London, UK

  • Designed core collaboration features across task management, onboarding, and search, improving usability and engagement in enterprise document-management workflows.

  • Optimised B2B permission and review flows to support secure customer engagement and strengthen product adoption.

UX Designer

Huddle

Dec 2017 - Aug 2019

London, UK

  • Designed core collaboration features across task management, onboarding, and search, improving usability and engagement in enterprise document-management workflows.

  • Optimised B2B permission and review flows to support secure customer engagement and strengthen product adoption.

UX Designer

Huddle

Dec 2017 - Aug 2019

London, UK

  • Designed core collaboration features across task management, onboarding, and search, improving usability and engagement in enterprise document-management workflows.

  • Optimised B2B permission and review flows to support secure customer engagement and strengthen product adoption.

UX Design Mentor

UX Coffee Hours

May 2020 - Dec 2022

Remote Worldwide


UX Designer Mentor

APDList

Dec 2022 - Present

Remote, Worldwide


Product Designer

Pie.io (DPD)

Dec 2015 - Dec 2017

London, UK


Project Support Analyst

One Heart Trade Ltd.

Jun 2015 - Aug 2015

Doncaster, UK


UX Designer

Sharplet AB

Aug 2014 - Dec 2014

Remote Worldwide


Marketing Researcher

Brain Communications

Jul 2012 - Aug 2012

Taipei, TW


Design Advocacy

Talk UX

Bridging the Gap: The UX Designer’s Role in Cross-Functional Collaboration

17/09/2025

100ProSharing

Design leadership

15/04/2025

Ladies that UX Brighton

Femme-coded work in tech?

25/09/2024

Ladies that UX EMEA

Designing across cultures

05/09/2024

100ProSharing

Innovation in startups

26/10/2022

Endless Flow

Medium articles

29/08/2020

Ladies that UX Taipei

Localisation A-Z

10/06/2020

Triangirls

Stay healthy, stay (at) home

03/05/2020

Education

University of Illinois at Urbana Champaign (on Coursera)

Strategic Leadership and Management Specialization | Innovation: From Creativity to Entrepreneurship Specialization

2023

Glasgow School of Art

Master of Design - Design Innovation and Environmental Design

2013 - 2014

National Cheng Kung University

Bachelor of Science - Industrial Design

2009 - 2012

Cindy Yeh

All copyright reserved.

Built by ux-circles.com

LinkedIn

LinkedIn

Cindy Yeh

All copyright reserved.

Built by ux-circles.com

LinkedIn

LinkedIn

Cindy Yeh

All copyright reserved.

Built by UX CIRCLES

LinkedIn

LinkedIn