Property Claim AI Service
AI-Powered Damage Estimator for Homeowners Offering Quick Repair Estimates, Cost Analysis, and Recovery Guidance.
2021 Tractable.ai | UX design

Challenge
Drop rate and user flow efficiency
We utilised NPS score and drop rate as our primary metrics. Through user feedback and usability testing, I discovered issues with the mobile app flow that resulted in a high drop rate due to the length and complexity of the process.
Challenge
Drop rate and user flow efficiency
We utilised NPS score and drop rate as our primary metrics. Through user feedback and usability testing, I discovered issues with the mobile app flow that resulted in a high drop rate due to the length and complexity of the process.


Discover
Process
Process
Persona and User Journey
Persona and User Journey
Analyze User Data and Churn Flow
Analyze User Data and Churn Flow
Track Task Completion Time
Track Task Completion Time
Shadow Users In Real Scenarios
Shadow Users In Real Scenarios
Compare Performance for Each Option




Define
Research findings
Engaging with customers early about upcoming natural disasters helps insurance companies secure cases and reduce back-and-forth inquiries.
Accurate images of the damaged house areas improve efficiency for insurers.
For homeowners, a clear and simple introduction increases satisfaction and loyalty, as dealing with natural disasters is a rare and challenging experience.
Minimizing clicks, providing guidance on image quality, and clarifying task completion timelines enhance the overall task success and claim approval rates for homeowners.
Research findings
Engaging with customers early about upcoming natural disasters helps insurance companies secure cases and reduce back-and-forth inquiries.
Accurate images of the damaged house areas improve efficiency for insurers.
For homeowners, a clear and simple introduction increases satisfaction and loyalty, as dealing with natural disasters is a rare and challenging experience.
Minimizing clicks, providing guidance on image quality, and clarifying task completion timelines enhance the overall task success and claim approval rates for homeowners.
Design
Insurance dashboard
Help insurers identify potentially affected households before a typhoon arrives, allowing end users to prepare and quickly notify the insurance company of any damages.
Insurance dashboard
Help insurers identify potentially affected households before a typhoon arrives, allowing end users to prepare and quickly notify the insurance company of any damages.



House owner claiming app
Assist end users in navigating the claim process by guiding them through questions and capturing the correct photos, helping them receive quotes as quickly as possible.
House owner claiming app
Assist end users in navigating the claim process by guiding them through questions and capturing the correct photos, helping them receive quotes as quickly as possible.






Deliver
Success Metric
By iterating on the app flow, making improvements to its layout, content, and icons, ultimately reducing the drop rate from 60% to 40% within a quarter
Success Metric
By iterating on the app flow, making improvements to its layout, content, and icons, ultimately reducing the drop rate from 60% to 40% within a quarter
