Vehicle Repair Cost Intelligence

A visual AI solution designed to improve accuracy, trust, and usability in car repair cost estimation for claims adjusters and insurance partners.

2021 | Product vision, research and end-to-end design

Overview

Insurance claims adjusters and partner organisations relied on disparate tools and informal workflows for estimating repair costs. This led to:

  • Variability and mistrust in AI estimates

  • Confusion around how AI recommendations were derived

  • Inefficiencies in handling high volumes of claims

The core challenge was not only UI inconsistency but a workflow and trust problem — users needed confidence that AI recommendations were understandable, actionable, and integrated into their operational flow.

This project addressed inconsistent workflows and trust gaps across regions by improving interaction clarity and aligning AI outputs with real user decision contexts.

Overview

Insurance claims adjusters and partner organisations relied on disparate tools and informal workflows for estimating repair costs. This led to:

  • Variability and mistrust in AI estimates

  • Confusion around how AI recommendations were derived

  • Inefficiencies in handling high volumes of claims

The core challenge was not only UI inconsistency but a workflow and trust problem — users needed confidence that AI recommendations were understandable, actionable, and integrated into their operational flow.

This project addressed inconsistent workflows and trust gaps across regions by improving interaction clarity and aligning AI outputs with real user decision contexts.

Discover

Approach & Key Decisions

  • Clarified mental models: Identified where users lost confidence in AI results and designed interfaces that surface clear rationale and visual feedback.

  • Integrated operational context: Mapped how adjusters worked across tasks and time, then aligned AI outputs with decision points in those journeys.

  • Balanced automation with control: Ensured users could see, understand, and override AI suggestions, supporting trust and adoption.

  • Standards & consistency: Built UI patterns that matched core workflows and reduced cognitive load across geographies and use cases.

Approach & Key Decisions

  • Clarified mental models: Identified where users lost confidence in AI results and designed interfaces that surface clear rationale and visual feedback.

  • Integrated operational context: Mapped how adjusters worked across tasks and time, then aligned AI outputs with decision points in those journeys.

  • Balanced automation with control: Ensured users could see, understand, and override AI suggestions, supporting trust and adoption.

  • Standards & consistency: Built UI patterns that matched core workflows and reduced cognitive load across geographies and use cases.

Define

Project prioritisation framework

Project prioritisation is determined by the following factors

  • Customer urgency

  • Customer business/contract risk

  • Business dollar value

  • Usability pain scale (ranging from new to broken flow, usability issues, and visual improvements)

  • Technical effort estimation (in days)

  • Research effort estimation (based on T-shirt size)

  • UI design effort estimation (in days)

Project prioritisation framework

Project prioritisation is determined by the following factors

  • Customer urgency

  • Customer business/contract risk

  • Business dollar value

  • Usability pain scale (ranging from new to broken flow, usability issues, and visual improvements)

  • Technical effort estimation (in days)

  • Research effort estimation (based on T-shirt size)

  • UI design effort estimation (in days)

Design

Outcomes

  • Standardised interaction patterns for AI estimate review and adjustments

  • Visual feedback mechanisms that explained how AI reasoning connected to outcomes

  • UI components that highlighted confidence and actionable next steps

  • Interfaces that reduced ambiguity and increased operational clarity

Outcomes

  • Standardised interaction patterns for AI estimate review and adjustments

  • Visual feedback mechanisms that explained how AI reasoning connected to outcomes

  • UI components that highlighted confidence and actionable next steps

  • Interfaces that reduced ambiguity and increased operational clarity

Deliver

Moving the Metrics

Customer satisfaction

The metrics used for design depend on the team's technology, data tracking, and feedback loops. The key metrics for AI Review were efficiency and AI agree rate.

Low efficiency was due to the AI function's immaturity and design problems. Users dropped the service due to a lack of notification or error feedback.

The team set up automatic feedback loops and designed a seamless notification centre. The AI agree rate for North American customers increased from 50% to 75% within two quarters.

However, the AI agree rate should not be a KPI for sales teams as they push for customer agreement regardless of accuracy.

Moving the Metrics

Customer satisfaction

The metrics used for design depend on the team's technology, data tracking, and feedback loops. The key metrics for AI Review were efficiency and AI agree rate.

Low efficiency was due to the AI function's immaturity and design problems. Users dropped the service due to a lack of notification or error feedback.

The team set up automatic feedback loops and designed a seamless notification centre. The AI agree rate for North American customers increased from 50% to 75% within two quarters.

However, the AI agree rate should not be a KPI for sales teams as they push for customer agreement regardless of accuracy.

Notification

Notification

UI and IA

Claim detail card

The claim detail page contains a vast amount of text and information, which makes it difficult for users to quickly find the information they need. There is an urgent need to reorganise the content and arrange it in a user-friendly layout to improve the user experience.

UI and IA

Claim detail card

The claim detail page contains a vast amount of text and information, which makes it difficult for users to quickly find the information they need. There is an urgent need to reorganise the content and arrange it in a user-friendly layout to improve the user experience.