Seasonal Draw
Interactive, Time-Limited Lottery Campaign for Uniting Loyalty Groups to Drive Mutual Business Growth.
2019 Havas (Ekino London) | UX design
Overview
Project biref
EE has partnered with Wembley Stadium to launch a seasonal lottery ticket aimed at attracting loyal customers. The campaign was developed by Havas, who used social media platforms such as Twitter and targeted hashtag keywords to increase engagement.
As part of the project, my role is to create an engaging and user-friendly website that makes it easy for users to opt-in via their mobile phones. By providing a seamless user experience, we aim to encourage more customers to participate in the lottery and enhance their loyalty to EE.
Overview
Project biref
EE has partnered with Wembley Stadium to launch a seasonal lottery ticket aimed at attracting loyal customers. The campaign was developed by Havas, who used social media platforms such as Twitter and targeted hashtag keywords to increase engagement.
As part of the project, my role is to create an engaging and user-friendly website that makes it easy for users to opt-in via their mobile phones. By providing a seamless user experience, we aim to encourage more customers to participate in the lottery and enhance their loyalty to EE.
Design
Ideation
Since the steps of the lottery draw are straightforward, our ideation focuses on building a connection between Wembley Stadium and users' memories, ensuring the website feels both familiar and engaging.
Ideation
Since the steps of the lottery draw are straightforward, our ideation focuses on building a connection between Wembley Stadium and users' memories, ensuring the website feels both familiar and engaging.
Wireframe
Mobile version
Create Urgency
Attract users by highlighting the limited time frame of the lottery and the potential for an exciting surprise prize.
Clarify the Process
Provide users with a preview of the lottery steps to prevent any misconceptions about the time commitment involved.
Personalised Experience
Focus on a specific seat, tailoring the prize to the user’s preferences while fostering a sense of familiarity and comfort.
Wireframe
Mobile version
Create Urgency
Attract users by highlighting the limited time frame of the lottery and the potential for an exciting surprise prize.
Clarify the Process
Provide users with a preview of the lottery steps to prevent any misconceptions about the time commitment involved.
Personalised Experience
Focus on a specific seat, tailoring the prize to the user’s preferences while fostering a sense of familiarity and comfort.
Wireframe
Desktop version
Wireframe
Desktop version
Deliver
Final design
Collaborate with the Senior UI Designer to integrate the customer's branding guidelines into our project.
Final design
Collaborate with the Senior UI Designer to integrate the customer's branding guidelines into our project.
